DIGITAL MARKETING

CLIENT

Overview

My goal with digital experiences at YouDecide was to create cohesive, performance-driven campaigns that balanced clear messaging with engaging, yet clean design. By aligning email with key paid channels and focusing on audience behavior, I developed email designs that improved clarity, strengthened engagement, and doubled click-through rates compared to the previous year.

This work supported a broader digital strategy built around consistent creative across platforms to reinforce messaging and drive meaningful user action.

Channel Mix

Email Marketing
Google Display Ads
Paid & Organic Social Ads

Email Marketing

YouDecide Social Media Ads

These paid and organic social media ads were designed to engage benefit leaders and drive measurable results. Through targeted messaging and platform specific creative, this work increased engagement and supported lead acquisition, contributing to improved campaign performance and higher quality inbound leads.

CLIENT

Overview

My goal with digital advertising at Booz Allen was to create clear, engaging internal communications that supported employee awareness and participation around upcoming events and key organizational messaging. These ads were designed to live within the company’s internal intranet, balancing strong visual hierarchy with concise messaging to ensure information was easy to scan and act on.

By focusing on employee behavior and internal communication needs, this work helped increase engagement, improve visibility of internal initiatives, and encourage participation across teams. The approach supported a cohesive internal communications strategy built around clarity, consistency, and timely delivery across internal digital touchpoints.

Channel Mix

Employee Engagement Ads

Employee Engagement Ads

CLIENT

Overview

I led the creative direction and execution of digital assets for Anki with the goal of increasing interest and driving purchases of its toy robot. The work focused on engaging parents and the STEM community by clearly communicating the educational value, playfulness, and ongoing innovation behind the product.

To bring this to life, we used expressive, character driven animations of the robot paired with animated previews of mini games and software updates. This approach highlighted the robot’s personality while reinforcing that the product was continuously evolving with new features and experiences. By showcasing constant updates and new ways to play, the assets helped build excitement, sustain interest, and support increased robot purchases.

Channel Mix

Paid & Organic Social Ads
Google Display Ads

Anki Social Media Ads

These paid social ads were created to build awareness and spark interest in the product among parents and the STEM community.

Google Display Ads

Paid Google Display ads were strategically pushed during Black Friday promotions, driving a large increase in click-through rates and capturing heightened seasonal demand.

CLIENT

Overview

I worked alongside the Creative Director to support the creative direction and execution of digital assets for Hornblower Cruises, contributing across concept development, design, and production with the goal of increasing awareness and driving ticket purchases among both local audiences and visiting tourists. The work focused on clearly communicating the experience-driven value of Hornblower’s offerings while capturing the sense of fun, energy, and escape that defines being on the water.

To bring this to life, we incorporated playful, high-energy animations that amplified the joy and excitement of the cruise experience. Dynamic motion, lively transitions, and animated details were layered with scenic views and lifestyle moments to convey a sense of movement and celebration. This animation-forward approach helped locals see Hornblower as a fun, spontaneous way to enjoy their city, while positioning it for tourists as a memorable and entertaining highlight of their trip—building excitement, increasing consideration, and supporting stronger cruise bookings.

Channel Mix

Email Marketing
Google Display Ads

Email Marketing

Google Display Ads

These Google Display ads were designed to drive awareness and excitement for Hornblower Cruises, engaging both locals and tourists exploring the city.